In a Technology Driven World, People Still Matter Most
Companies often categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in digital media however, a new segment has gained attention, P2P (peer to peer) or more recently called H2H (human to human).
Finding your companies or brand’s voice is a continual process. It is the foundation for building a strong brand that connects with your audience. Most importantly it is the cornerstone to any successful marketing campaign.